A customized subscription box catering to transgender people and helping them in their transition process
Class Project
3 Months
Sep 2019 - Dec 2019
Pournami
Sukruti
Nikita
Ashita
Research
Idea generation
Wireframing
Visual Design
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Premire Pro
Adobe XD
It is a subscription-based personalized care package for a transgender person that can be ordered online.
This care package is meant to support through their transition by discovering their style, understanding the essentials they require and finding a perfect fit for their body type.
The subscription box will have a set of items transgender people need to express themselves and support their transition journey.
We have added this feature to get their body measurements. They just have to stand in front of the camera and turn. Their precise measurements will be recorded, and we can give them a more accurate fit for their body.
Our style quiz consists of questions that will help us understand the users' needs by asking them about their style, gender, and preferences. Through this, we want to provide a subscription box with items customized to their needs and style.
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Predispositions
Literature Review
Participant Interviews
Photoethnography
Clothing fit for of a transgender person’s body is usually different from mainstream clothing.
This results in ill-fitted clothes affecting their confidence and further causing gender dysphoria.
We interviewed 5 transgender individuals and members of our University’s LGBTQ+ Center
"For us, there is a lot of online shopping. We start online because we don’t have to go to a store and say, ‘I want to try this, and that is an easy way to it.”
“I don’t want people to see me only as a ‘trans-woman’ and feel bad for me.”
“To me feminine was high heels, tights, big hair, long fingernails, so when I transitioned, I wanted to dress like that because that hid my masculinity.”
To focus specifically on fashion problems, we conducted photoethnography with our friend, Abby. The following pictures were taken where we observed her morning routine.
The insights we gained from this method were about the small yet very necessary needs in a transgender persons life.
1
Fashion is more profound than just their appearance on the outside, it is a channel to express their identity.
2
Gender transition requires the understanding and knowledge of a new body, lack of which can lead to mental stress and discontentment.
3
The existing solutions are expensive; thus, sometimes, transgender persons resort to cheaper options inadvisable by health experts.
4
Pre-conceived notions about binary and non-binary genders results in fear of judgment.
We brainstormed ideas to solve problems a transgender person might face during and/or after the transition. During this phase, we didn’t want to box ourselves in and thus tried to come up with creative and crazy ideas. We came up with many ideas but chose these because of the values they provide.
Step into my Shoes
Support, Empathy
Confidence Mirror
Confidence, Knowledge
Personal Shopping Space
Knowledge
Concept #1: DIY Package
The DIY package is a gift from a loved one to a transgender person. It contains fashion activities that need to be carried out by a transgender person and a loved one.
The box also offers a 'body template' that can be used to modify their old clothes to cater to their body needs.
Activity: Styling Hair
Activity: Design Clothes
Result
Awkward conversations
Result
The conversation did not help in learning about fashion
For each activity, we conducted 6 rounds of testing. Different participants had different views, but we found some common themes:
Pain Point
Design Opportunity
1.
2.
3.
How might we
The Pride Style box is a subscription-based personalized care package for a transgender person that can be ordered online. They would go through a set of questionnaires that would help experts understand their style, body type, needs, and personality.
What does it contain? ⟶
We asked 4 participants a set of questions and gave them a personalized style box. We followed up with an interview and found that it was well-received. They used words like:
Personalized for me
Simple and Effective
Effortless
Informational
Fun and Engaging
Generalized Measurement
People were lost when selecting the size as they did not know what size fits them.
Personalized measurement
This feature will help them take off some cognitive load and give their measurements through technology without worrying about what would fit and what won’t
Complicated interface
To customize the clothes, we needed a slightly abstract interface to visualize how they identify themselves as. This seems to confuse users about what to select.
Simpler interface
We made it a linear bar to make users' decisions easier and select what they relate most to.
Style Quiz
As users are trying to figure out their needs, this imposed a problem as they don’t yet know what all things they need
Style Quiz
We reframed the questions to gauge their style preferences and needs.
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